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Burberry’s name gave Sanyo-Shokai soaring sales; Sanyo-Shokai’s licensing fees boosted Burberry’s income. Yet a mash-up of different quality and core design values emits a confused, inconsistent message to consumers.
The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the . Luca Solca, managing partner at Exane BNP Paribas, had already suggested in a .
On June 30, Burberry’s lucrative 35-year licensing deal with Sanyo Shokai came to a quiet close, enabling Burberry to take direct control of its . Burberry is the latest luxury brand to end a Japan license as it moves to take control of its image. Photo: Bloomberg Finance LP.
LONDON, Jan 12 (Reuters) - Britain's Burberry (BRBY.L) blamed a worsening slowdown in . Burberry is the latest luxury brand to end a Japan license as it moves to take . TOKYO -- British designer brand Burberry does not intend to renew its licensing .Burberry had operated in Japan for decades through a licensing agreement with Sanyo Shokai, .
LONDON/MILAN, Nov 11 (Reuters) - Italy's Moncler is not in talks to take over Burberry (BRBY.L), opens new tab, four sources close to the matter said on Monday in response to a report by .
Burberry’s name gave Sanyo-Shokai soaring sales; Sanyo-Shokai’s licensing fees boosted Burberry’s income. Yet a mash-up of different quality and core design values emits a confused, inconsistent message to consumers.The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths. The answer? Luca Solca, managing partner at Exane BNP Paribas, had already suggested in a past report that Burberry sign a license with the likes of L’Oréal or Coty. On Monday, Solca said he welcomed .
On June 30, Burberry’s lucrative 35-year licensing deal with Sanyo Shokai came to a quiet close, enabling Burberry to take direct control of its Japanese business. How will the brand manage the transition and make up the shortfall?
Burberry is the latest luxury brand to end a Japan license as it moves to take control of its image. Photo: Bloomberg Finance LP.LONDON, Jan 12 (Reuters) - Britain's Burberry (BRBY.L) blamed a worsening slowdown in demand for luxury goods for its second downgrade in three months, and warned of a tough challenge ahead as it.Burberry is the latest luxury brand to end a Japan license as it moves to take control of its image. Photo: Bloomberg Finance LPSubscribe to the WSJ channel . TOKYO -- British designer brand Burberry does not intend to renew its licensing agreement in Japan, paving the way for it to open more directly run stores here once the contract expires next.
Burberry had operated in Japan for decades through a licensing agreement with Sanyo Shokai, but came to feel the arrangement diluted its luxury brand image by allowing a wide range of lower-priced products. The new CEO aimed to regain control over the global brand by terminating licenses, including with Sanyo Shokai in 2015. LONDON/MILAN, Nov 11 (Reuters) - Italy's Moncler is not in talks to take over Burberry (BRBY.L), opens new tab, four sources close to the matter said on Monday in response to a report by . Burberry’s name gave Sanyo-Shokai soaring sales; Sanyo-Shokai’s licensing fees boosted Burberry’s income. Yet a mash-up of different quality and core design values emits a confused, inconsistent message to consumers.
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The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths. The answer? Luca Solca, managing partner at Exane BNP Paribas, had already suggested in a past report that Burberry sign a license with the likes of L’Oréal or Coty. On Monday, Solca said he welcomed . On June 30, Burberry’s lucrative 35-year licensing deal with Sanyo Shokai came to a quiet close, enabling Burberry to take direct control of its Japanese business. How will the brand manage the transition and make up the shortfall? Burberry is the latest luxury brand to end a Japan license as it moves to take control of its image. Photo: Bloomberg Finance LP.
LONDON, Jan 12 (Reuters) - Britain's Burberry (BRBY.L) blamed a worsening slowdown in demand for luxury goods for its second downgrade in three months, and warned of a tough challenge ahead as it.Burberry is the latest luxury brand to end a Japan license as it moves to take control of its image. Photo: Bloomberg Finance LPSubscribe to the WSJ channel . TOKYO -- British designer brand Burberry does not intend to renew its licensing agreement in Japan, paving the way for it to open more directly run stores here once the contract expires next.
Burberry had operated in Japan for decades through a licensing agreement with Sanyo Shokai, but came to feel the arrangement diluted its luxury brand image by allowing a wide range of lower-priced products. The new CEO aimed to regain control over the global brand by terminating licenses, including with Sanyo Shokai in 2015.
who owns burberry
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